Public relations is an indispensible part of any travel product’s business model. PR provides a highly cost-effective way to validate your company and generate a buzz about your product, influencing travel-planning decisions and bringing business to your doorstep.
AzurePR are pros at creating targeted media relations campaigns for the travel industry that are credible and comprehensive, generating editorial coverage both in print and digital media, and creating word-of-mouth promotion to get our client’s message heard.
AzurePR has long-established relationships with many of the world’s media influencers. As a travel-focused PR agency located in Santiago, Chile, AzurePR is trusted by many of the world’s editors, writers, and filmmakers to produce engaging story ideas and relevant news and information about its clients and the travel industry in Chile and South America in general.
From earthquakes to active volcanoes, Chile’s tourism industry is no stranger to crises that affect the flow of tourists to this country. Effective crisis communication is a crucial tool that provides potential travelers and the travel trade industry with the updated and factual information they need to make informed decisions rather than rely on often erroneous or exaggerated news reports. AzurePR works with clients to prepare in advance responses to emergencies, and takes an active role in managing news when emergencies occur.
- Establish key messages. Brand/image development
- Press Kits, including photography and video
- Media story development
- Identifying target media whose readership/viewership will influence potential travelers in both traditional and online media
- Media visits & film production
- Newsworthy press releases sent to targeted media
- Tradeshow receptions and meetings with media
- Speaking engagements
- Development of website copy and other collateral
AzurePR has extensive film production experience including creative content development, location scouting and logistical planning. AzurePR has produced shows such as Travel Channel’s “What it Costs,” Richard Bangs’ “South America: Quest for Wonder” on PBS; CNBC “A Model Business: The SI Swimsuit Issue;” History Channel “Apocalypse Robinson Crusoe Island;” PBS’ “Travelscope;” OLN’s Word Travels “Chile: Sea, Snow, Sand;” BBC America “Fast Track Santiago”; Travel Channel’s “Confessions of a Travel Writer;” OLN’s Departures “Ups & Downs,” “Ends of the Earth,” “Antarctica;” Discovery Channel “Lua de Miel” (Brazil); VOX Tours (Germany); Nat. Geo’s Treks in the Wild World (UK), and more.